Gif or jif?

Posted on: September 28th, 2012

According to the Atlantic, via Gizmodo, it’s pronounced “jif” like the peanut butter. Because the folks at CompuServe, who invented the format, said so.

But I hear people say “gif” with a hard “g” sound all the time. That’s the way I’ve pronounced it over the years. I have been wrong all along.

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